August 21, 2011
As an author you can publish your content in a variety of formats – hardcover, paperback, audio, Kindle, etc. And, typically, an author doesn’t publish a book in all these different formats all at once. Therefore, the publication of your book in each format presents an opportunity for you to create some kind of special [...]
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November 4, 2010
Harvey Mackay is a New York Times bestselling author. When he wrote his first book – “Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition” – he knew he needed to have a formidable marketing strategy if he wanted to persuade his publisher to print more than the customary [...]
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