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	<title>Book Marketing Case Studies</title>
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	<description>Book Marketing Strategies and Techniques Used By Best-Selling Authors</description>
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		<title>FREE Copies of Brendon Burchard&#8217;s New Book &#8211; The Charge</title>
		<link>http://www.bookmarketingcasestudies.com/free-copies-of-brendon-burchards-new-book-the-charge/</link>
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		<pubDate>Thu, 03 May 2012 23:30:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Giveaways]]></category>
		<category><![CDATA[Book Marketing Strategies]]></category>
		<category><![CDATA[Brendon Burchard]]></category>
		<category><![CDATA[New York Time Bestseller]]></category>

		<guid isPermaLink="false">http://www.bookmarketingcasestudies.com/?p=121</guid>
		<description><![CDATA[Brendon Burchard is currently giving away copies of his new book – &#8220;The Charge: Activating the 10 Human Drives that Make You Feel Alive&#8220;. Brendon Burchard&#8217;s last book &#8220;The Millionaire Messenger&#8221; was a New York Times bestseller as well as his book &#8220;Life&#8217;s Golden Ticket&#8221; -  an Inspirational novel and I fully expect that &#8220;The Charge&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p></p><div align="right" style="float: right; padding: 0px 0px 5px 5px;"><a name="fb_share" type="button" share_url="http://www.bookmarketingcasestudies.com/free-copies-of-brendon-burchards-new-book-the-charge/"></a></div>
<p style="text-align: justify;"><a href="http://viewhere.info/thechargebook" target="_blank"><img class="size-medium wp-image-120 alignleft" title="&quot;The Charge&quot; Book Cover" src="http://www.bookmarketingcasestudies.com/wp-content/uploads/2012/05/The-Charge-Book-Cover-200x305-196x300.png" alt="&quot;The Charge&quot; Book Cover" width="196" height="300" /></a>Brendon Burchard is currently giving away copies of his new book – &#8220;<strong>The Charge: Activating the 10 Human Drives that Make You Feel Alive</strong>&#8220;.</p>
<p style="text-align: justify;">Brendon Burchard&#8217;s last book &#8220;<strong>The Millionaire Messenger</strong>&#8221; was a New York Times bestseller as well as his book &#8220;<strong>Life&#8217;s Golden Ticket&#8221; - </strong> an Inspirational novel and I fully expect that &#8220;<a href="http://viewhere.info/thechargebook" target="_blank">The Charge</a>&#8221; will also become a bestseller. And here&#8217;s an opportunity for you to witness, first-hand, the process by which this book becomes a bestseller because Brendon Burchard is currently giving away copies of &#8220;<a href="http://viewhere.info/thechargebook" target="_blank">The Charge</a>&#8220;.</p>
<p style="text-align: justify;">When his book &#8220;<em>The Millionaire Messenger</em>&#8221; was published he gave away paperback copies of his book. This time, with &#8220;<a href="http://viewhere.info/thechargebook" target="_blank">The Charge</a>&#8221; he&#8217;s taken things a step further and is giving away the hardcover copies of the book.</p>
<p style="text-align: justify;">You just have to pay post and packaging &#8211; only $6.97 whether you live within the USA or not. It&#8217;s an incredible offer. Often, with offers like this, you generally have to pay a lot more for post and packaging if you live outside the US so this is a great deal.</p>
<p style="text-align: justify;">The book has received some outstanding reviews by some of the world&#8217;s most well-known best-selling authors…</p>
<p style="text-align: justify;"><em>&#8220;The Charge is an inspiring guide to the one thing we all want: more life in our lives. Brendon Burchard proves that we can harness our emotional drives to feel more alive, and that it&#8217;s our internal charge that helps us meet life&#8217;s challenges with joy and courage. I love this book.&#8221;</em></p>
<p style="text-align: justify;">~Paulo Coelho, New York Times bestselling author of The Alchemist</p>
<p style="text-align: justify;"><em>&#8220;There hasn&#8217;t been a game-changing book on personal development in a long time. The wait is over. The Charge confronts our very notions of what drives us as humans, and it brilliantly illuminates the path for how you can feel more alive, productive, and fulfilled. After reading this book you&#8217;ll find a new internal charge that&#8217;s stronger and more energized than you ever imagined possible.&#8221;</em></p>
<p style="text-align: justify;">~Jack Canfield, co-author of the Chicken Soup for the Soul series and author of The Success Principles</p>
<p style="text-align: justify;"><em>&#8220;Every once in a while you read a book that completely changes how you think about your life, igniting within you a new internal drive to be more, do more, and give more. This is that kind of book.&#8221;</em></p>
<p style="text-align: justify;">~David Bach, #1 New York Times bestselling author of &#8220;<strong>The Automatic Millionaire and Start Late, Finish Rich</strong>&#8220;</p>
<p style="text-align: justify;"><em>&#8220;I look for authenticity and proof when I learn from someone, and I can share that Brendon Burchard is one of the most engaged, energetic, and enthusiastic people I&#8217;ve ever met. I&#8217;ve always wanted to know how he developed such a remarkably strong internal charge. This book reveals his secrets. If you too want to perform at higher levels of joy, engagement, and productivity &#8211; buy this book. It’s a must-read for any serious student of success and high performance.&#8221;</em></p>
<p style="text-align: justify;">~Darren Hardy, Publisher of SUCCESS magazine and New York Times bestselling author of &#8220;<strong>The Compound Effect</strong>&#8220;</p>
<p style="text-align: justify;"><em>&#8220;<strong>The Charge</strong> will change your life. Our brains are hard wired to meet specific human drives, and learning to harness and activate those drives is the secret to success and happiness. This is a smart and beautifully written book, and it will electrify your life. Get this book!&#8221;</em></p>
<p style="text-align: justify;">~Daniel G. Amen, MD, New York Times bestselling author of &#8220;<strong>Change Your Brain, Change Your Life</strong>&#8220;</p>
<p style="text-align: justify;">Click the link below to get your copy of this book while this offer lasts:</p>
<p style="text-align: justify;"><a href="http://viewhere.info/thechargebook" target="_blank">The Charge</a></p>
<p style="text-align: justify;">

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		<title>Kindle Book Marketing Strategy Author of Become A Key Person Of Influence Used to Boost Kindle Sales</title>
		<link>http://www.bookmarketingcasestudies.com/kindle-book-marketing-strategy-author-of-become-a-key-person-of-influence-used-to-boost-kindle-sales/</link>
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		<pubDate>Sun, 21 Aug 2011 08:30:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Marketing Strategies]]></category>
		<category><![CDATA[Kindle Book Marketing]]></category>
		<category><![CDATA[Kindle Book]]></category>
		<category><![CDATA[kindle book marketing]]></category>

		<guid isPermaLink="false">http://www.bookmarketingcasestudies.com/?p=94</guid>
		<description><![CDATA[As an author you can publish your content in a variety of formats – hardcover, paperback, audio, Kindle, etc. And, typically, an author doesn&#8217;t publish a book in all these different formats all at once. Therefore, the publication of your book in each format presents an opportunity for you to create some kind of special [...]]]></description>
			<content:encoded><![CDATA[<p></p><div align="right" style="float: right; padding: 0px 0px 5px 5px;"><a name="fb_share" type="button" share_url="http://www.bookmarketingcasestudies.com/kindle-book-marketing-strategy-author-of-become-a-key-person-of-influence-used-to-boost-kindle-sales/"></a></div>
<p style="text-align: justify;"><a href="http://www.amazon.co.uk/gp/product/B005FHNHIU/ref=as_li_ss_il?ie=UTF8&amp;tag=bmcs-21&amp;linkCode=as2&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B005FHNHIU" target="_blank"><img class="alignleft size-full wp-image-95" title="Become A Key Person Of Influence by Daniel Priestley - Kindle Edition" src="http://www.bookmarketingcasestudies.com/wp-content/uploads/2011/08/Become-A-Key-Person-of-Influence-Kindle-edition.jpg" alt="Become A Key Person Of Influence by Daniel Priestley - Kindle Edition" width="300" height="300" /></a>As an author you can publish your content in a variety of formats – hardcover, paperback, audio, Kindle, etc. And, typically, an author doesn&#8217;t publish a book in all these different formats all at once.</p>
<p style="text-align: justify;">Therefore, the publication of your book in each format presents an opportunity for you to create some kind of special offer or event to celebrate the launch of the new version of your book.</p>
<p style="text-align: justify;">So when the Kindle version of Daniel Priestley&#8217;s best-selling book &#8220;<strong><a title="Become A Key Person of Influence" href="http://www.amazon.co.uk/gp/product/B005FHNHIU/ref=as_li_ss_il?ie=UTF8&amp;tag=bmcs-21&amp;linkCode=as2&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B005FHNHIU" target="_blank">Become A Key Person Of Influence</a></strong>&#8221; was released he decided to link the launch of the Kindle version of the book with a live event he was going to be hosting in a few weeks time based on the same subject matter.</p>
<p style="text-align: justify;">The special deal was made available for just 24 hours creating a sense of urgency and during that 24-hour period if you bought a Kindle copy of the book and simply emailed the receipt to <a title="Triumphant Events" href="mailto:info@triumphantevents.co.uk" target="_blank">Triumphant Events</a> then you received a free Silver level ticket (valued at £59) to the Become A Key Person Of Influence Strategy Day.  The Kindle version of the book was priced at just over £8.</p>
<p style="text-align: justify;">And, if you missed the 24 hour deadline but you purchase a copy of &#8220;<strong><a title="Become A Key Person of Influence" href="http://www.amazon.co.uk/gp/product/B005FHNHIU/ref=as_li_ss_il?ie=UTF8&amp;tag=bmcs-21&amp;linkCode=as2&amp;camp=1634&amp;creative=19450&amp;creativeASIN=B005FHNHIU" target="_blank">Become A Key Person Of Influence</a>&#8220;</strong> within the month of August, you still win because you get a free Bronze level ticket (valued at £29) to the same event.</p>
<p style="text-align: justify;">This is a great <strong>Kindle book marketing strategy</strong> that can also be applied to boost the sales of your hardcover, paperback and other digital versions of your book.  In this instance, as well as increasing sales of the book  this book marketing strategy will increase the audience for the Key Person Of Influence Strategy Day which is also bound to lead to more sales of the author&#8217;s other products and services.</p>
<p style="text-align: justify;">The book has received great reviews and the subject of this book is very topical and something that addresses a major concern of any professional striving to make a name for themselves in their chosen industry.</p>
<blockquote>
<p style="text-align: justify;">Daniel Priestley has developed a crystal clear methodology that challenges you to re-think and re-define what makes a Key Person of Influence (KPI). More importantly, in an accessible way, it shows you exactly how to become recognised as a Key Person of Influence (KPI) within your niche in just 5 steps. This book is for everyone who is serious about becoming a KPI and have fun along the journey. I strongly recommend it as one of the top three thought-leading business books I have read this year. ~ Mike Symes</p>
</blockquote>
<p style="text-align: justify;">Effectively, what Daniel Priestley has done is use his book as a ticket for the event. It&#8217;s a book marketing strategy that other authors have had great success with. After all, books are usually a low ticket item compared to the cost of a ticket to an event. And while this strategy is generally used in association with live events it could be used with a virtual event as well if that event were seen to have a high enough perceived value.</p>
<p style="text-align: center;">
<p style="text-align: justify;">

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		<title>Book Marketing Strategies of New York Times Bestselling Author Harvey Mackay</title>
		<link>http://www.bookmarketingcasestudies.com/book-marketing-strategies-of-new-york-times-bestselling-author-harvey-mackay/</link>
		<comments>http://www.bookmarketingcasestudies.com/book-marketing-strategies-of-new-york-times-bestselling-author-harvey-mackay/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 11:05:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Marketing Strategies]]></category>
		<category><![CDATA[Amazon Bestseller]]></category>
		<category><![CDATA[Harvey Mackey]]></category>
		<category><![CDATA[New York Time Bestseller]]></category>
		<category><![CDATA[Platform]]></category>

		<guid isPermaLink="false">http://www.bookmarketingcasestudies.com/?p=53</guid>
		<description><![CDATA[Harvey Mackay is a New York Times bestselling author.  When he wrote his first book – &#8220;Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition&#8221; &#8211; he knew he needed to have a formidable marketing strategy if he wanted to persuade his publisher to print more than the customary [...]]]></description>
			<content:encoded><![CDATA[<p></p><div align="right" style="float: right; padding: 0px 0px 5px 5px;"><a name="fb_share" type="button" share_url="http://www.bookmarketingcasestudies.com/book-marketing-strategies-of-new-york-times-bestselling-author-harvey-mackay/"></a></div>
<p style="text-align: justify;"><a rel="attachment wp-att-57" href="http://www.bookmarketingcasestudies.com/book-marketing-strategies-of-new-york-times-bestselling-author-harvey-mackay/harvey-mackay/"><img class="alignleft size-full wp-image-57" title="Harvey Mackay - New York Times Bestselling Author" src="http://www.bookmarketingcasestudies.com/wp-content/uploads/2010/11/Harvey-Mackay.jpg" alt="Harvey Mackay - New York Times Bestselling Author" width="232" height="223" /></a><strong>Harvey Mackay</strong> is a New York Times bestselling author.  When he wrote his first book – <strong>&#8220;Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition&#8221;</strong> &#8211; he knew he needed to have a formidable marketing strategy if he wanted to persuade his publisher to print more than the customary 10,000 copies of his book.</p>
<p style="text-align: justify;">You&#8217;ve probably heard it said that you need to have a platform from which to market your book.  This can include having a large targeted following on Facebook; having a large number of contacts on LinkedIn; having a large email mailing list or database; or, as in the case of Harvey Mackay, a large rolodex.  Now an actual rolodex may seem somewhat antiquated in today&#8217;s high-tech society but the principles are evergreen.</p>
<p style="text-align: justify;">Plus Harvey Mackay&#8217;s rolodex isn&#8217;t just a collection of names.  He regards it as a chronicle of his life.</p>
<p style="text-align: justify;">When you&#8217;re busy actually working on your manuscript it&#8217;s very easy to forget just how many roles there are within the publishing industry.  There are:</p>
<ul style="text-align: justify;">
<li>Editors</li>
<li>Printers</li>
<li>Publishers</li>
<li>Literary agents</li>
<li>Journalists</li>
<li>Lawyers</li>
<li>Writers</li>
<li>Book store owners</li>
</ul>
<p style="text-align: justify;">And more.</p>
<p style="text-align: justify;">Well Harvey Mackay&#8217;s rolodex included representatives from all these areas.  Plus he had high level contacts in large companies who were committed to developing their staff.</p>
<p style="text-align: justify;">Still, when he asked his publishers to consider printing more than 10,000 books they looked at him as if he&#8217;d lost his mind.  Remember now that he was a first-time author.  But then he took out his Rolodex and starting describing his connections and how he saw them fitting into his marketing strategy.  They thought to themselves that he might just be onto something.  It took a lot of persuading but he managed to get them to see his point of view.  They realised the potential of Harvey Mackay&#8217;s vast database and saw how he could leverage it to sell a lot more than 10,000 books.</p>
<p style="text-align: justify;">Something which is proven to increase sales is the offer of an iron-clad guarantee.  It helps people to feel secure about their purchase.  But when Harvey Mackay published his first book, guarantees on books were unheard of.  He argued with his publisher William Morron Publishing Company for 4 weeks to include a guarantee.</p>
<p style="text-align: justify;">The guarantee on his latest bestselling book, <strong>&#8220;Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You&#8221;</strong> is worded similarly to the guarantee for &#8220;Swim with the Sharks without Being Eaten Alive&#8221; and is as follows:</p>
<blockquote style="text-align: justify;"><p>Remember, you can&#8217;t simply read this book!  You have to study it, underline it, highlight it, and take notes.  If you do not have a job after six months, I will refund you your purchase price.</p></blockquote>
<p style="text-align: justify;">And then inside the book there are further details about how to claim a refund.  Harvey Mackay is often asked how he can make a claim like that. Well, the following statistics speak for themselves.  To date, 5 million copies of &#8220;Swim with the Sharks without Being Eaten Alive&#8221; have been sold and only 18 people have requested a refund.  And of these 7 were his best friends!</p>
<p style="text-align: justify;"><a href="http://amzn.to/bFAhwV"><img class="alignleft size-full wp-image-63" title="Swim with the Sharks Without Being Eaten Alive - Harvey Mackay" src="http://www.bookmarketingcasestudies.com/wp-content/uploads/2010/11/Swim-with-the-Sharks-Without-Being-Eaten-Alive-Harvey-Mackay.jpg" alt="Swim with the Sharks Without Being Eaten Alive - Harvey Mackay" width="107" height="160" /></a>&#8220;Swim with The Sharks: Outsell, Outmanage, Outmotivate and Outnegotiate Your Competition&#8221; is a business classic.  It was on the New York Times #1 bestseller list for 54 weeks and was named the #1 Business Book in America in 1988. It has been translated into 37 languages and distributed in 80 countries.</p>
<p style="text-align: justify;"> &#8221;Use Your Head to Get Your Foot In the Door&#8221; is a New York Times, USA Today, Wall Street Journal and Amazon Bestseller.</p>
<p style="text-align: justify;"><a href="http://amzn.to/dfntAA"><img class="aligncenter size-full wp-image-81" title="Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You - Harvey Mackay" src="http://www.bookmarketingcasestudies.com/wp-content/uploads/2010/11/Use-Your-Head-to-Get-Your-Foot-in-the-Door-by-Harvey-Mackay.jpg" alt="Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You - Harvey Mackay" width="106" height="160" /></a></p>
<p style="text-align: justify;"> </p>
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